I like this time of year … the year-end celebrations, the holiday vibe, the hustle and bustle, those long lazy sunny days with family and friends … it’s a magical time to recuperate, recharge the batteries and most importantly to celebrate and be grateful.
Not everyone is joyous or excited about the festive season however … whether it is due to the death of a loved one, homelessness, the end of a relationship, illness or the loss of employment … there are many reasons people struggle at this time of year.
When going through difficult times it’s hard to see the good that exists amidst all our troubles … but by focusing on being more grateful for what we have will help us to cope more effectively … the practice of gratitude, appreciation and mutual support for one another is powerful … it will increase our resilience, cultivate our hope, and enable us to be more positive about the future.
The past year has been a difficult one for many sugar industry stakeholders in South Africa … we’ve seen the sugarcane farming and milling sectors face sustainability challenges like never before … I particularly think of employees and workers that have lost their jobs, and the farming and milling businesses that stand at the edge of the cliff … let’s keep them in our thoughts together.
But I’m also so grateful to my growing and milling colleagues for standing united beside me during these times of adversity …. I appreciate the people of the Sugar Association that have invested immense energy in providing their superb services to our industry … and I celebrate our government officials, national and provincial, suppliers, customers, labour, and other stakeholders that have participated so actively in the process to find the optimal solution for a sustainable future for us all.
So, before the new year begins, reflect on all there is to be grateful for … and then celebrate the fact that there is a light at the end of the tunnel which can only shine brighter.
On behalf of the Sugar Association I wish you all happy holidays and a prosperous new year.
South African Sugar Association (SASA) Chairperson